Not to mention the Equinox was the least competitive and one of the most expensive CUV that my wife and I test drove. If they can't do a competitive CUV or a mainstream sedan they are really in a bad place. Same with VW didn't even bother test driving a Tiguan. » 3/27/15 11:35am Friday 11:35am

I would say its high volume dealers with rock bottom prices. Said in the article he is only making an average of $180/car the past year. TrueCar hurts the little guys. Big dealers hurt the little guys. Forced upgrades hurt the little guys. Mainly lack of competitive product hurt them the most. » 3/17/15 11:15am 3/17/15 11:15am